Why is Employee Engagement Important?

March 7, 2018

Arun is never late to office. He reaches at 9 AM, sharp. Arun is also never late home. He reaches home at 6:30 after leaving office at 6. Is Arun perfect at work? No, he rarely agrees to work after office hours, he does his job mechanically and stays within his job criteria. He does not indulge in his work. He works for the sake of it.


So what’s wrong with Arun?

- Lacks Enthusiasm

- Shows no initiative

- Lacks ownership


Classic traits of a disengaged employee. And if there are multiple such Aruns in your organisation, it's time you took some quick action. An organisation faces destabilisation if most of its employees are disengaged. You might feel that such a situation at your company is impossible because you’ve done everything to keep your employees motivated and satisfied; you’ve provided them with a swanky work environment, a coffee and tea vending machine, breakfast and lunch, flexible working hours etc.


But here’s a surprise, none of the above will ensure that your employees are fully engaged and ready to go the whole nine yards and beyond, for your organisation. Employee engagement goes much beyond employee satisfaction.


While satisfied employees would be just about content doing the job at hand, not really looking to go above and beyond what is expected of them, engaged employees would always look to perform in ways that exceed expectations and that contribute to the success of the company on the whole. Employee engagement thus refers to how much involved an employee is in his work.


The following quote by Kevin Kruse sends across the message in a nutshell-


“Employee Engagement is the emotional commitment an employee has to the organisation and its goals.”


Let us look at a few points which explain the importance of Employee Engagement.


Lower Employee Turnover

Engaged employees will find meaning in their work and thereby would not easily be willing to let go of their jobs. This is because they are self-motivated and would not require constant external push. Some companies end up with a limited workforce simply because their employees do not get to create connections, thereby not developing a bond.


A lower employee turnover would mean less time invested in the training of new employees and its associated costs. All this could be achieved simply by taking initial measures to engage employees.


Aligned with your company’s Vision


An employee who knows the company’s vision and acts enthusiastically on it is an engaged employee. There will be employees who will simply plan their work depending on how soon it can be done and dusted. There are also those employees who question the existing paradigm and aim to change it so that there are better results.

Engaged employees find it enticing to be a part of a team which comes together to find a solution. They give more importance towards benefitting the organisation through their actions rather than working towards personal gains.


Builds Positivity

A disengaged, unsatisfied employee would be quick to complain about the littlest of things, creating negativity in the workplace and if he/she quits, would vent his/her frustrations about your organisation on social sites and forums.


Engaged employees on the other hand would only have positive things to say about your company and would not hesitate bragging to friends and family, about how much they love working at your organisation. Their infectious enthusiasm and positive behaviour would help create an environment of trust and happiness within the organisation.

 Better Communication


Disengaged employees tend to keep to themselves, without engaging in any meaningful conversations, going about their job at hand. Even if they are part of any communication, it would just be a case of ‘in one ear and out the other’.


Engaged employees, on the other hand, would be highly effective in their communication with peers, bosses and clients alike. They would want to get the job done in the best possible way and would initiate stimulating brainstorming sessions that would lead to innovative ideas and increased productivity. 



Creativity stems from enthusiasm; a willingness to find new ways and new ideas to accomplish tasks and projects. This obviously cannot be expected from employees who are not engaged enough and who simply look towards completion of a task and not how to do it best.


Engaged employees on the other hand, are more creatively inclined, and are always on the lookout to bring in a fresh perspective to existing norms and processes.

Overall Employee Productivity


Simply put, an engaged employee would work harder, more enthusiastically and to his/her full potential, thereby increasing productivity and profits for your organisation.


Recognising your employees’ hard work, creating an environment of transparency and trust, keeping lines of communication open, focusing on employee growth and being sensitive towards employee expectations and views, are some of the ways of creating an engaged and loyal work force.


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