Continental Hospitals

SEO Executive

  • 18 January, 2018
  • 1 - 3 years
  • Hyderabad
  • 2 - 3.5 Lakhs (p/a)

KEYWORDS

  • SEO
  • Keyword Discovery
  • Keyword Research
  • Google Analytics
  • Webmaster Tools
  • Google AdWords
  • HTML
  • CSS
  • Link Building
  • PPC
  • Metadata
  • SERPs
  • Online Marketing
  • MS Office

Job Description

Job Title: SEO Executive - Female
We are looking for SEO Executive who is familiar with industry-standard bid management and SEO software.
To strategize, develop & implement external internal communication to promote Continental hospitals . To position, create awareness & market the Continental hospitals .

Responsibilities include:
1. Brand Management, Digital Marketing, Media Planning, Channel Marketing, Event Management, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities.
2. Lead development and execution of annual marketing campaigns & plans with assistance and input from all business heads/ doctors . Related activities include development of marketing briefs, costings, creative sign-off, annual marketing plans, etc.
3. Strategic alliances, targeted activities and events for lead generation and adding value for customers(Via brand and marketing channels- not sales driven.
4. Build value generating loyalty and incentive programs and initiatives for customers - enabling a tangible and discretely different value delivery perspective as compared to competition.
5. Conducting Agency briefing sessions and evaluating their performance.
6. Ability to deliver on time in challenging conditions (timeline is generally a grey area because of doctor availability)
7. Ability to manage budgets on month to month basis.
8. Client servicing.

Core Competencies :
1. Understanding of healthcare services and policies.
2. Excellent Communication skills (verbal & written)
3. Knowledge of communication tools, methods.
4. Media and Event management.
5. Ability to work with agencies and internal designers.
6. Detailed understanding of propositions, products and local (Hyderabad) market dynamics.

Responsibilities :
1. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
3. Social Media Management to promote products online with huge audience (Social Media Expert), Google AdWords, Lead-Management System, PPC Expert, Geo Targeting.
4. Implement link building campaigns in coordination with client SEO goals.
5. Research and administer social media tools in support of clients’ social media strategy.
6. The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
7. Should deploy an effective local and long-tail search strategy.
8. Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).

Requirements :
1. Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).
2. Experience with Bing’s services, including Webmaster Tools.

Company Profile

Continental Hospitals is a part of the Parkway Pantai Ltd. Parkway Pantai is one of the region's largest integrated private healthcare groups with a network of 22 hospitals and more than 4,000 beds throughout Asia, including Singapore, Malaysia, Brunei, India, China and Vietnam.

Applied