1. Develop and direct marketing efforts to increase the value and performance of a specific brand, service or product.
2. Analyze how our brand is positioned in the market and crystalize targeted consumers insights.
3. Take brand ownership and provide the vision, mission, goals and strategies to match up to.
4. Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
5. Lead creative development and create motivating stimulus to get targeted population to “take action.”
6. Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
7. Oversee marketing and advertising activities to ensure consistency with product line strategy
8. Monitor product distribution and consumer reactions.
9. Anticipate bottlenecks.
10. Brainstorm new and innovative growth strategies.
11. Align the company around the brand’s direction, choices and tactics.
Without a doubt, diamonds are the finest way to express our love, respect, care, togetherness or any emotion under the sun. The most exquisite way to say everything, without saying a word. A synonym for high quality diamonds today, Sunny Diamonds has been in the industry for over two decades. It is no surprise that it has become a household name. With the largest customer base in Kerala, they are known for their unique craftsmanship, world class quality and long lasting brilliance. Offering an unbeatable variety of choices, Sunny Diamonds is your go to place for any occasion. A true judge of quality, Mr. P. P. Sunny ventured into the diamond industry with a passion for precious stones. While his keen interest in delivering the best has earned us loyal customers, it is the consumer-centric policies that mark the difference.